Applied Science: Mastering YouTube
Lesson 4: Value Proposition
Learning Objectives:
- Learn what a Value Proposition is and why it’s important
- Learn how to make a Value Proposition
Watch this video from Video Creators on discovering how to bring value with your videos:
Get out a sheet of paper or notebook and write out your Value Proposition (VP). Your VP is based on your Target Audience. It must answer how your videos will bring value to your Target Audience. If you are uncertain about this, your audience will be too.
Two examples:
Video Creators VP: “Master the platform. Spread your message.”
My VP: “Create. Learn. Change lives.”
Extra:
This article may help you: 7 Proven Templates for Writing Value Propositions That Work.